THE JOY OF BEES
Bompas & Parr curated an extensive art installation dedicated to some of the rarest kinds of honey in the world. A four-floor townhouse in Soho was transformed into a golden hive of activity for Relais & Chateaux, the international hotel group, featuring an immersive experiential art installation and gastronomic tasting of honeys collected from its properties worldwide.
The Joy of Bees included a fragrant indoor garden, a buzzing live honeybee observation hive, honeycomb-inspired contemporary art, honey tasting from around the world led by a honey sommelier, hands-on chef cookery demos and more.
The activation reflected the hotel group's dedication to ecology and sustainability, with many of the properties and hotelkeepers becoming beekeepers, giving these vital pollinators a habitat in which to live, and allowing its chefs to build in the unique attributes of local honeys into their own style of cuisine.
All proceeds from tickets sales were donated to The British Beekeeepers Association.
Project by Bompas & Parr
