SAM'S CAFE
Sam’s Cafe is a crossover between classic French bistros and American diners. It was designed to create a cosy and relaxed atmosphere, where people can unplug from busy London life. Inside, the decoration brings a feeling of nostalgia, punctuated with a vivid colour palette and a 1950s jukebox curated by Robert Plant.
Located in Primrose Hill, Sam’s café has its roots steeped in literature, music and film. It is the creation of Sam Frears and Scottish writer Andrew O’Hagan. The charming details complement the welcoming atmosphere, making Sam’s Cafe a place to bring the community together.
Project by JR Design
Lead Designer: Jane Ormsby Gore
Design Assistants: Mariana Fabris and Ramona Rainey